It explains how we comply with the GDPR (General Data Protection Regulation), the DPA (Data Protection Act) [pre GDPR enforcement] and the PECR (Privacy and Electronic Communications Regulations).
Types of information we collect and why we collect them
We use WooCommerce to power our online store. When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
Log files track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons”, “tags”, and “pixels”
These are electronic files used to record information about how you browse the Site.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Users contacting us through this website are required to provide explicit consent to our recording and storage of any such personal details requested. Your personal information is kept private and stored securely until a time it is no longer required or has no use. The personal details we may collect through our website contact forms are:
All personal information submitted through our contact forms are also sent and stored in email messages within the boundaries of our business domain. We use the Contact Form Information that we collect to fulfil any requests or answer any queries within the contact form submission.
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you. We refer to this information as “Order Information”, and may include:
- Billing Address
- Shipping Address
- Payment Information (including credit / debit card numbers)
- Telephone Number
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud;
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Email marketing information
We operate an email mailing list program, used to inform subscribers about products, services and/or news we supply/publish. Users can subscribe through an online automated process where they have given their explicit permission. As part of this registration process subscriber personal details are collected, processed, managed and stored in accordance with the regulations named in 'The policy' above. We do not rent or trade email lists with other organisations and businesses. The personal details we collect are:
We use a third-party provider, Mailchimp, to deliver our newsletter. We gather statistics regarding email opening and clicks using industry standard technologies to help us monitor and improve our newsletter. Subscribers can unsubscribe at any time by clicking the unsubscribe link at the bottom of our newsletter emails. We use the Email Marketing Information that we collect to enable us to send you our Newsletters.
Sharing your personal information
When we talk about “Personal Information” in the following sections, we are referring to Device Information, Contact Form Information, Order Information and Email Marketing Information.
We may pass your personal data to third parties who are service providers, agents, subcontractors to us and courier and parcel delivery services for the purposes of completing tasks and providing services to you on our behalf (e.g. to send you newsletter mailings). We do this for the purpose of our legitimate interests in operating our business and for performing our contract with you. However, we disclose only the personal data that is necessary for the third party to deliver the service. It is possible that third parties may themselves engage others (sub-processors) to process your data. Where this is the case third parties will be required to have contractual arrangements with their sub-processor(s) that ensure your information is kept secure and not used for their own purposes.
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use WooCommerce to power our online store. We also use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.
How long do we keep your personal information?
When you place an order through the Site, we will retain your Order Information for our records unless and until you ask us to delete this information.
Contact Form Information
When you submit a Contact Form submission, your Contact Form Information is retained within our email records unless and until you ask us to delete this information. This information may also be retained by our third-party service provider periodically until a time we see fit to delete this information, or unless and until you ask us to delete this information.
Email marketing information
When you subscribe to our Newsletter, your Email Marketing Information is retained for our records unless and until you ask us to delete this information.
When you unsubscribe from our Newsletter, your Email Marketing Information is retained periodically until a time we see fit to delete this information, or unless and until you ask us to delete this information.
How do we protect your personal information?
We have implemented generally accepted standards of technology and operational security in order to protect personal data from loss, misuse, or unauthorised alteration or destruction.
Please note however that where you are transmitting information to us over the internet this can never be guaranteed to be 100% secure.
For any payments which we take from you online we will use a recognised online secure payment system.
We will notify you promptly in the event of any breach of your personal data which might expose you to serious risk.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
You can opt out of targeted advertising by using the links below:
Adverts and sponsored links
This website may contain sponsored links and adverts. These will typically be served through our advertising partners, to whom may have detailed privacy policies relating directly to the adverts they serve.
Downloads and media files
Any downloadable documents, files or media made available on this website are provided to users at their own risk. While all precautions have been undertaken to ensure only genuine downloads are available users are advised to verify their authenticity using third party anti virus software or similar applications.
We accept no responsibility for third party downloads and downloads provided by external third party websites and advise users to verify their authenticity using third party anti virus software or similar applications.
External website links
Although we only look to include quality, safe and relevant external links, users are advised to adopt a policy of caution before clicking any external web links mentioned throughout this website. (External links are clickable text / banner / image links to other websites.
We cannot guarantee or verify the contents of any externally linked website despite our best efforts. Users should therefore note they click on external links at their own risk and we cannot be held liable for any damages or implications caused by visiting any external links mentioned.
Social Media Policy and Usage
We adopt a Social Media Policy to ensure our business and our staff conduct themselves accordingly online. While we may have official profiles on social media platforms users are advised to verify authenticity of such profiles before engaging with, or sharing information with such profiles. We will never ask for user passwords or personal details on social media platforms. Users are advised to conduct themselves appropriately when engaging with us on social media.
There may be instances where our website features social sharing buttons, which help share web content directly from web pages to the respective social media platforms. You use social sharing buttons at your own discretion and accept that doing so may publish content to your social media profile feed or page. You can find further information about some social media privacy and usage policies in the resources section below.
Under the GDPR, if you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at email@example.com