House of Hackney & William Morris
September 18, 2015 | By Baukje Stamm |
For Autumn / Winter 2015 House of Hackney reimagines William Morris with a psychedelic trip through his archives. Morris classics such as ‘Peacock & Dragaon’, ‘Hyacinth’ and ‘Blackthorn’ are reworked for a new generation. The House of Hackney print, ‘Artemis’, an ode to William Morris, completes this stunning collection.
House of Hackney was founded in London in 2010 by husband-and-wife team Javvy
M Royle and Frieda Gormley. Originally founded as an interiors label, the founders’
quest was ‘to take the beige out of interiors’ with an emphasis on quality, design and Made in England.
After a decade of bland minimalism, the brand captured the zeitgeist with its collections of British-made collection of prints and products that are steeped in tradition, but are bold and subversive for a truly modern statement.
Today, House of Hackney has evolved into a successful British-made brand incorporating interiors, fashion and lifestyle divisions. House of Hackney has achieved cult status amongst its loyal customer-base of tastemakers, celebrities and interior designers, and has become the go-to British brand for its iconic printed collections.